This is because if you are accustomed to one design of brush, it becomes sort of your signature and using any other brush does not quite mean the same as the one you are used to anymore. For example the makeup brushes that were released quite a while ago, enough for some retailers to stop stocking them, are readily available at the website. The fun does not merely end at the fact that it is a fast updating catalogue, but also you can always be sure that your favourite model, even if it is not stocked in your neighbourhood retailer, will be available at the MAC website. Look at the MAC website, the new brush set is now only a click away because the newest product that MAC launches is reflected on its website. This is because the internet has brought us ever so closer with our favourite brands. We might argue that the person that is benefitting most from the introduction of the internet is us, the consumer. The internet has really transformed the way large companies do business.
